Let’s start with a question: Are mobile phones the future tool of film marketing, distribution and exhibition?

First of all, here is a staggering figure: Out of the world's population of 6,797,100,000 billion, 4,100,000,000 have a mobile phone. Admittedly, not all of these are jazzy iPhones, or boast a computer operating system. I’m sure most of the world still stands by their trusty Nokia 3210, but it’s a good indication of the future market potential of mobile media.

Smartphones

This future potential is perhaps in the hands of the Smartphone market. A survey taken in December 2009 showed that in America alone 43% of people own a Smartphone. Additionally, as Stephen Roper explains, 'In the UK, the number of Smartphone users has increased by a massive 70% in the last year to 11 million.' So with this, you have the two largest consumers of popular film holding in their hand the impending vision of the business.

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