Mobile marketing has for awhile now been described as the future of marketing. When SMS was introduced the potential to reach people on the move was irresistible. But soon, after many spamming text messages were sent, this was put under strict control by the Electronic Communications Act.

Does that Mean the End to Mobile Marketing?

No. Mobile marketing has many possibilities, SMS just being one of them. SMS can be a very useful tool if the consumer has opted in to receive the messages. With premium SMS this can also be a good revenue generator.

Don’t Limit Your Sights to Just SMS

With mobile phones now having Internet access and video streaming the possibilities are endless. So how do you take advantage of this technology in your marketing? You may have a website but is it mobile friendly? Remember the screen is a lot smaller so you need to know how your website looks on a mobile screen. It may even need repurposing or redeveloping so that it is mobile browser friendly.

This is where it can get technical and if you are not a web programmer you will need to enlist the help of one. As the technology grows so does its ability to write websites for multi browser function including mobile phone browsing so it is getting easier. That said you will still need to test the user experience yourself.

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